Beginning its flagship store on Lonsdale Street in 2020, Sulbing has expanded and opened its second store in 2022 at Melbourne Central. It is now at the forefront of globalising traditional Korean desserts as the no.1 Korean dessert café brand.

Sulbing achieved this by providing creative, popular, and healthy desserts and beverages for all seasons using Korean traditional ingredients. While developing progressive menus and continuously challenging themselves, they also strive to create a comfortable atmosphere where people from different generations can come together.